MK
Prof. Mohamed Osman Khidir
MK
Professor
Mohamed Osman Khidir
Brand Identity Guidelines · Edition I

Scholarship is the one inheritance that grows each time it is shared.

Scroll
01 — Essence

Rigorous.
Enduring.
Illuminating.

The identity carries the weight of a distinguished academic life: the authority of the lecture hall, the precision of research, and the lasting influence on generations of students. Every element is measured, unhurried and exact.

Authority
Earned, never asserted.
Clarity
Every line has a reason.
Legacy
Built to outlast its moment.
02 — The Mark

The seal of a scholar.

The initials MK sit within a single hairline ring — the form of an academic seal, reduced to its essence. The ring stands for a life complete; the classical serif for a lifetime of learning.

MK
Professor
Mohamed Osman Khidir
Primary lockup · Ivory
MK
Professor
Mohamed Osman Khidir
Primary lockup · Evergreen
MK
Professor
Mohamed Osman Khidir
Horizontal lockup — navigation, footers, letterheads.
MK
MK
MK
Monogram — favicon, avatar, seal. Below 32px use the solid evergreen disc.
MK
Clear space: one sixth of the ring diameter on every side. Never fill, recolour, tilt or add effects.
03 — Colour

Evergreen and ivory, with a single thread of brass.

Evergreen is the colour of what endures — calm, rooted and respectful. Ivory gives long reading a clean, quiet surface; antique brass is reserved for the mark and moments of honour.

Primary · 40%
Evergreen
#13221C · RGB 19 34 28
CMYK 80 50 70 75
Primary · 45%
Ivory
#F3F1EA · RGB 243 241 234
CMYK 3 2 7 0
Accent · 5%
Antique Brass
#A8864F
Support · 10%
Cypress
#2F4A3E
Linen#E7E5DC
Stone#D3D1C5
Ash#575A55
Bronze#6F5A34
Brass is a signature, not a fill. Use it for the ring, thin rules and small labels — never large blocks of text.
Bronze for small text on light. Antique Brass on ivory lacks contrast below 24px; switch to Bronze.
No other colours. No bright accents, no gradients beyond a soft brass glow on evergreen.
04 — Typography

A classical voice, a modern hand.

DisplayCormorant Garamond · Light 300 / Italic
Aa
The pursuit of knowledge is the noblest of journeys.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789
Text & InterfaceHanken Grotesk · 300 / 400 / 500
Aa
Used for biography, publications, captions and navigation. Light weight for reading, medium for emphasis. Labels set in capitals with wide tracking.
Publications · Lectures · Tributes
Display · 96A Life in Learning
Heading · 48Selected Works and Contributions
Quote · 32 it."He taught us how to ask the right questions."
Body · 18Across decades of teaching and research, his work shaped the discipline and the many students who carry it forward today.
Label · 12Chapter One — Early Years
05 — Motion

Unhurried, like turning a page.

Motion is tied to the reader's scroll and settles with a long, soft deceleration. Nothing bounces, spins or flashes.

Rise
Rise into view
Content fades up 40px as it enters. 1200ms, staggered 120ms.
cubic-bezier(0.16, 1, 0.3, 1)
MK
Scale with scroll
Hero elements recede gently as the reader moves on, handing focus to the next idea.
scroll-linked · 1.0 → 0.7
Draw the line
Brass rules draw from left to right to open chapters and section breaks.
1600ms · ease-in-out
06 — Photography

Honest light, warm monochrome.

portrait · warm monochrome
Portraits. Desaturated to monochrome, then warmed with a 12% ivory tone. Soft side light.
archival photo · evergreen duotone
Archive. Historic images in an evergreen-to-ivory duotone so mixed eras feel like one collection.
books, manuscripts, campus · detail
Details. Close crops of handwriting, books and lecture halls — evidence of the work.
Avoid filters, vignettes, heavy grain or bright colour. Every photo is captioned with place and year in the Label style.
07 — Applications

The identity in use.

profmokhidir.com
MK
LifeWorkTributes
In Honour of
Professor
Mohamed Osman Khidir

Teacher, scholar and mentor. A life devoted to knowledge and to those who sought it.

Read his story Leave a tribute
portrait of the professor
Website hero · desktop
MK
"Knowledge is the light we pass on."
profmokhidir.com
portrait
Social share card · 1200 × 630
Remembering
He taught us how to ask the right questions.
MK
A former student
Instagram tribute post · 1080 × 1080
MK
Professor
Mohamed Osman Khidir
The Khidir Foundationprofmokhidir.com
Letterhead · A4
MK
The Mohamed Osman Khidir Award
for Academic Excellence
is presented to
DateSignature
Certificate · A4 landscape